Ebix, Inc. (EBIX), a leading international supplier of On-Demand software and E-commerce services to the insurance industry, announced today that it has created a new business unit focused on CRM services to life insurance agents, advisors and insurance companies. Called Ebix CRM, this new division consists of California-based E-Z Data, Inc. which will continue to provide superior customer value and a simplified user experience under the new Ebix CRM name.

Through E-Z Data offerings and the SmartOffice® solution, Ebix CRM currently services many of the top 20 Fortune 500® life insurance companies, leading broker dealers, while being a clear leader in the Life CRM space in the United States. Ebix now offers more customer value through the only combination of insurance focused CRM unified with electronic transaction capabilities for Life Insurance and Annuities.

Ebix CRM will focus on improving seamless workflows and integrations with other EbixExchange products, such as LifeSpeed, AnnuityNet, WinFlex and Vital Sales Suite. It will also support existing integrations with WinFlex Web and Data Exchange to continue to provide SmartOffice users with the ability to leverage customer data within SmartOffice to create illustrations, launch new business application processing and aggregate customer service data from a wide range of participating life insurance companies.

The integration between SmartOffice and EbixExchange solutions helps deliver fast, efficient client service for both insurance manufacturers and distributors by improving workflow and reducing the rework associated with outmoded data entry. SmartOffice users can easily launch these bundled EbixExchange applications and populate the associated fields with contact, family, and financial information from within SmartOffice.

Ebix CRM customers can now have the ability to move seamlessly from CRM to Life Insurance Illustration to Life Application. Similarly, users can also move from CRM to Annuity processing, all in good order while cutting processing time and reducing back office costs and mailing costs. Rapid improvement in IGO (In Good Order) rates and reduced redundant data entry helps shrink the risk of litigation and FINRA issues as well.

The centerpiece of customer value is achieved through bundling SmartOffice with LifeSpeed and AnnuityNet for expanded operational efficiencies. The ability to manage clients and mine data to define service needs and sales opportunities in SmartOffice coupled with transacting new business in LifeSpeed and AnnuityNet provides superior opportunity to grow an agency or brokerage.

The new Ebix CRM division will be headed by Senior Vice President Dale Okuno and will be headquartered in Pasadena, California. Existing products and support methods will continue as previously managed with strong commitment. In order to make Ebix CRM and EbixExchange easy to work with, all integrated sales activities will be headed by Dan Delity, SVP and Division Head of EbixExchange.

Dale Okuno, SVP Ebix CRM, said, “The combined value proposition of SmartOffice + Ebix Exchange capabilities will deliver superior business value to our customers. For example, pre-integrated straight through processing using AnnuityNet and LifeSpeed will speed order entry, reduce errors, and reduce processing costs for advisors, distributors and carriers.”

Dan Delity, SVP and Division Head of EbixExchange, said, “Life insurance companies and their distribution partners can really benefit from streamlined workflows within SmartOffice as it relates to matured, established integrations and alignment with other EbixExchange solutions like LifeSpeed for order processing for example.”

Delity said, “The EbixExchange Division is very pleased by the initial overwhelming interest and industry excitement for immediate term customer value. Customers are expressing excitement with the ability to rapidly complement CRM with the EbixExchange illustration tools, agent sales tools and electronic applications integrated. The complete agent desktop solution is now a reality with a single vision and vendor.”

About Ebix CRM

A product group within EbixExchange which provides on-demand, front office systems trusted by leading financial services organizations and top financial advisors worldwide. The company’s SmartOffice® solution delivers web-based practice management, distribution management, , and CRM to industry-leading firms including Capital Analysts, HSBC, ING, M Financial, MetLife, National Financial Partners and Securian. http://www.ebix.com/SmartOffice.aspx

About EbixExchange

A division of Ebix, Inc., EbixExchange is the premier On-Demand Software Exchange that offers products and services that automate, expedite, and improve the process for the life insurance, annuity, property & casualty, and health insurance industries. Seen as a leading developer of electronic Straight Through Processing, EbixExchange currently supports a broad range of insurance agencies, brokerage and clearing firms, and operations centers at over 100 of the leading insurance carriers and their affiliates. EbixExchange products include WinFlex (multi-carrier compliant illustrations), VitalSales Suite (research/quotes/forms), AnnuityNet (annuity order-entry), LifeSpeed (advanced application processing), EbixCRM (SmartOffice® Customer Relationship Management and Agency Management System), EbixHealth (employee benefits and claims) and various P&C exchanges across the world. For more information, please visit www.ebixexchange.com

About Ebix, Inc.

A leading international supplier of On-Demand software and E-commerce services to the insurance industry, Ebix, Inc., (EBIX) provides end to end solutions ranging from infrastructure exchanges, carrier systems, agency systems and BPO services to custom software development for all entities involved in the insurance industry.

With 30+ offices across Singapore, Australia, the US, New Zealand, India and Canada, Ebix powers multiple exchanges across the world in the field of life, annuity, health and property & casualty insurance while conducting in excess of $100 billion in insurance premiums on its platforms. Through its various SaaS-based software platforms, Ebix employs hundreds of insurance and technology professionals to provide products, support and consultancy to thousands of customers on six continents. Ebix’s focus on quality has enabled it to be awarded Level 5 status of the Carnegie Mellon Software Engineering Institute’s Capability Maturity Model (CMM). Ebix has also earned ISO 9001:2000 certification for both its development and BPO units in India. For more information, visit the Company’s website at www.ebix.com